Statement on the GDPR regulation

The protection of your personal data has always been, is and will be our top priority. We only process strictly necessary personal data.
Please familiarize yourself with what data we process, why and how we protect it. Below you will find the policies according to which we take care of your contacts and
we deal with them, and not only in connection with the GDPR (Regulation on the Protection of Personal Data).


Company Lukáš Hájek, ID: 71607447, with registered office at Krčínova 884, 280 02 Kolín.

With regard to your personal data, we are in the position of administrator: we determine how personal data will be processed and for what purpose, for an indefinite period, where the processors are our collaborators who help us with the processing.

Our websites to which this policy applies are:


If you have any questions about the protection of your personal data, please do not hesitate to contact us at the email address below. We will be happy to answer your questions.


We process personal data that you entrust to us yourself for the following reasons (to fulfill these purposes):

Provision of services, performance of contract, sale of goods.

name and surname,
email address
telephone number
mailing address
invoicing data (company name, ID number, VAT number, bank account numbers)
possibly other data depending on the service provided
We absolutely need address and invoicing personal data for the purpose of fulfilling the contract.

We need an email address in order to create and send you access to the customer account interface of the online store.

If you order one of our services or goods or another product or service from our offer, we need your personal data (invoicing data) to comply with the legal obligation to issue and register tax documents.

Marketing - sending personalized newsletters (legitimate interest / consent)
We use your personal data (e-mail and name), gender for the purpose of direct marketing - sending business messages.
However, you can always unsubscribe from receiving newsletters in every e-mail you receive. We won't be mad at you. It is your right.

Advanced Consent Marketing
Only on the basis of your consent, we may also send you inspirational offers from third parties, for an indefinite period after the consent has been granted. This can of course be revoked at any time via our contact details.


Our associates, who are bound by confidentiality and trained in the field of personal data processing security, have access to your personal data. We all pull together and treat your data as if it were our own.
We manage all processing operations ourselves within our internet applications and do not need to involve third parties.
In order to ensure partial processing operations that we are unable to ensure on our own, we use the services and applications of processors who specialize in the given processing and are in compliance with the GDPR.
All processors involved are obliged to protect your personal data in the same way as us and have committed to this in their declaration or contract.
They are mainly suppliers from the field of: server infrastructure, security and accounting.
We also use the services of Google Analytics, Heureka, and, in the case of your consent, the Facebook pixel to target advertising.
It is possible that in the future we will decide to use other applications or processors to facilitate and improve the quality of processing. However, we promise you that in such a case we will place at least the same demands on security and quality of processing on the processor as we do on ourselves.

IP, cookies and other online identifiers

When you browse our website, we record your IP address, how long you stay on the page, which page you come from and if you come thanks to one of our affiliate partners.
We perceive the use of cookies to measure website traffic, affilaite and customize website display as our legitimate interest as an administrator, as we believe that thanks to this we can offer you even better services.

Who do we use for processing?
Google Analytics services, operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The collected cookie files are then used by Google Inc. in accordance with the Privacy Policy. services, operated by Heureka Shopping s.r.o., with registered office at Karolinská 650/1, 186 00 Prague 8 – Karlín, Czech Republic. The collected cookie files are then used by Heureka Shopping s.r.o. in accordance with the Privacy Policy.
Facebook Pixel Services, operated by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. The collected cookie files are then used by Facebook Inc. in accordance with the Privacy Policy.


We protect personal data to the maximum extent possible using modern technologies that correspond to the level of technical development. We protect them as if they were our own. We have adopted and maintain all possible (currently known) technical and organizational measures that prevent misuse, damage or destruction of your personal data.


You have a number of rights in connection with the protection of personal data. If you would like to use any of these rights, please contact us via e-mail:
You have the right to information, which is already fulfilled by this information page with the principles of personal data processing.
Thanks to the right of access, you can challenge us at any time and I will provide you with evidence within 30 days of what personal data we process and why. You can use this right for free, for up to 3 inquiries per year. Additional questions will be charged at CZK 333 per question.
You can use the right to restrict processing if you believe that we are processing your inaccurate data, you believe that we are processing unlawfully but you do not want to delete all data, or if you have objected to the processing.
You can limit the scope of personal data or processing purposes. (For example, by unsubscribing from the newsletter, you limit the purpose of processing for sending commercial messages.)

The right to object
If you believe that we are processing personal data unlawfully.

Right to portability
If you would like to take your personal data and transfer it to someone else, we will proceed in the same way as when exercising the right of access - with the only difference being that we will provide the information to you in a machine-readable form. Here we need at least 30 days.

Right to erasure (to be forgotten)
Your other right is the right to erasure (to be forgotten). We don't want to forget you, but if you wish, you have the right to do so. In this case, we will delete all your personal data from our system and from the system
of all sub-processors and backups. We need 30 days to ensure the right to erasure.
In some cases, we are bound by a legal obligation, e.g. we must register issued tax documents for a period specified by law. In this case, we will delete all such personal data that are not bound by another law. We will notify you by e-mail when the deletion is complete.

Complaint to the Office for Personal Data Protection
If you feel that we are not handling your data in accordance with the law, you have the right to contact the Office for Personal Data Protection at any time with your complaint. We would appreciate it if you first inform us of this suspicion so that we can do something about it and correct any errors.

Unsubscribing from newsletters and business communications
We send you e-mails with inspiration, articles or products and services if you are our customer and based on our legitimate interest. You can unsubscribe using the unsubscribe link in each email.
In other cases (e.g. registration for newsletters), we only send them to you based on your consent. In all cases, you can unsubscribe from our emails by clicking on the unsubscribe link in each email sent.


We would like to assure you that our colleagues who will process your personal data are obliged to maintain confidentiality about personal data and about security measures, the disclosure of which would endanger the security of your personal data.

These processing policies are valid from 15 August 2020